Well, not only do we all have a responsibility to do our part to preserve the planet, but—equally important to your business—your clients are going green. Many have appointed Chief Sustainability Officers and publish annual Corporate Sustainability Reports. Most are embracing aggressive goals to reduce energy consumption and waste and are requiring vendors in their supply chain to do the same. Clients will expect not only green compliance but green initiatives. The writing is on the wall:

•P&G now requires agencies to submit environmental scorecards

•Wal-Mart, Unilever & IBM all have supply chain sustainability requirements

•Competitive and legislative forces will likely lead to more marketers looking for green accountability from their agency partners



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